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BONITA CANTINA

CONCEPT DEVELOPMENT 
VISUAL BRAND IDENTITY
CUSTOM TYPOGRAPHY
ILLUSTRATION

COLLATERAL ASSETS

Bonita is a lively Mexican beachside cantina which offers casual eat-in dining, and a full takeaway menu. I used a bright colour pallet in my illustrations and logo to express the vibrant personality of the restaurant while honouring the authenticity of the food served, featuring fresh ingredients. The modern vector style of the illustrations appeals to the younger target audience and lends itself to the causal nature of the restaurant. The logo featured hand-illustrated type which suits the cuisine and Mexican culture and compliments the illustrations. 

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